As a beginner creative designer, you try to get better and better at what you do. In addition to exceptional craftsmanship, an outstanding and creative designer needs to come up with fresh ideas. Producing great concepts, each of which represents the equally high level is not a simple matter — it’s a pain in the ass for many designers! Many hours of drudgery in front of a computer screen only makes the opposite effect — lack of ideas. Whereby many times you suddenly bounced off your chair in the middle of the day and shouted. Probably not much. Usually, the basis of this insight of genius is a solid analysis of requirements of a client complimented with consciousness and experience, often unrelated to design at all! Fortuitously, you can enhance the ability of creative thinking, as well as memory or physical condition. Yes, you can get in creative shape and be the more creative designer!
Here’s a list of 10 steps on how to become a creative designer.
1. Get out of your cave
Man is a gregarious creature, we need fellowship. By getting to know new people, we get to know completely new points of view and attitudes on things. This will help you to stop thinking schematically and through the prism of oneself. Take on the role of your talker and take a good look at him: what words, terms does he use? Poses? How does the sway? You don’t need to be surrounded by geniuses. Everyone, starting from a worker to a developer wearing socks and flip flops has its own unique story from which we can learn something. Sometimes just a small exchange of words can inspire us and sprinkle new light on the matter. So get out there and don’t miss any possibility!
2. Watch, read, grasp
First, watch your surroundings. As a designer, you should be fine-tuned to everything you hear and see. You should be interested in textures, materials, colors, and objects around you. Don’t hesitate and take pictures or notes about everything you feel is exciting. Second, read. Reading certainly develops imagination. This is because in doing so, we imagine absorbed text. It works in both directions because logo design is nothing much but compressed content, a message that through reference or metaphor can be properly recognized. Read a lot! This will help you reconstruct words, thoughts or a brief to a visual representation.
3. Ask and redefine
In addition to observing and learning, asking questions is another way to become a more creative designer. Ask questions to co-workers and teachers about what they think of your ideas, but also what they think about the overall situation in the world. Be curious, ask yourself about the most glaring issues that seem to be accurate, take the role of an amateur, who needs to understand the problem from the basis.
“Why do we do it like this, not the other way?”,
“Why is it important?”,
“What is apparent to me?”
These are just a few suggestions. You can reply to them out loud— hearing your own words helps to focus more on details that tend to disappear in the course of transferring thoughts to paper. When taking up a project try to redefine the problem in different ways and look at it from different viewpoints.
Let me give you an example: you have to design a poster for the summer concert? Rather than doing research and browse numbers of other posters, think about summer in the city. It’s hot, the beach is full of people, how can you use this in the poster?
4. ALWAYS have something to write
You never know the day or the hour when the idea will punch you, which is why it’s important to carry something to write with you. You can also install the “GoogleKeep” app to take notes. So very often we promise personally that we will remember an idea or a concept, but then in the jungle of daily responsibilities, we forget about it. Almost falling asleep when an idea for a logo just came to your mind? Don’t be fooled by your seemingly great memory and WRITE IT DOWN! I can bet that if you won’t — you will forget it. Form a habit of saving ideas in one place and even if you think it’s a stupid observation — WRITE IT DOWN. Remember — you don’t have to use all the ideas instantly or at all. It’s just your “center” of inspiration getting your creative juices flowing. At any time you can dig it out, skillfully modify or combine. You’d be surprised by the results, trust me.
5. Try other tools and change the time that you spend on the project
Do you sit all day in Photoshop? Go ahead! Get some sticky notes and markers that you haven’t used since school. Cut down photos and create a collage. Write a poem. Think about how would you represent this concept in a tiny film. Plenty of tools means more room to move. Use custom materials and objects around you like lipstick, sand, foil, & food? Why not! Try different methods and technologies. Sometimes just a change of a tool is enough to produce new, exciting solutions. Do you normally spend 3 days developing a logo concept? Try to do it in three hours. I’m not joking, just go with the flow. By changing your time habits for much shorter there is a chance that you won’t overthink it. Less is more.
Brainstorm before making things.
Advice from James Webb Young, advertising guru of the ‘40s:
1. Think about the project from every possible point of view. From your family members, neighbors or customers.
2. Write each idea on a separate sheet of paper. Fill out as many sheets as you can.
3. Collect them all at a large table. Try to find similarities between different thoughts.
4. Forget about them. 5. The idea will hit you when you least expect it.
7. Be active & alert
Physical activity improves immunity, prevents disease, oxygenates the body and above all changes your mood. Sports release endorphins so you become more peaceful. You will also have more stamina and enthusiasm for new design challenges.
Participate in all projects, events and more! Hundreds of meetings can be found on Meetup, in which you can share your expertise with others and learn something new. Go to see opera, go to the theater or a concert of a band you don’t even know. What about this post-modern exhibition? By being active you have a chance to meet new people and get to know their design processes Grow your boundaries and stay fit!
8. Take care of your space
One of the main factors of our imagination is the space in which we work. In the office, with endless meetings, phone calls and constant noise is hard to concentrate. On the other hand, closing yourself in the empty conference room can tire you to death. Researches show that the optimal space to work creatively is where it’s not too loud or too quiet. A fair level of noise in the background distracts enough to let your imagination wander keeping the focus on the project. Maybe that’s why so many designers prefer to work in cafes. Stefan Sagmeister often chooses a hotel room, where away from the studio, his ideas flow more freely. If there’s no way of breaking out of the office you can use the free app Coffitivity, which loops the sounds of cafes. Another application that allows you to keep “widespread focus is Raining.Fm, which is the sound of the rain. Pretty cool! In our office, we often play playlists with electronic or funk.
Travel expands horizons. Traveling improves language skills and the ability to cope in a strange place. Also, it improves your sense of control and you have a chance to get to know different cultures, traditions, and arts. Discover the unknown niches and go for a beer with the locals, listen to their stories. Try to find people in your industry and go with them to an exhibition. It will help you to keep a distance from your previous ideas about anything; you’ll notice that you can do anything adversely. In design, there are no perfect answers.
10. Create for yourself
Design out, for yourself. Do tons of side projects. It doesn’t matter what it is. Nobody needs to see your side stuff, some of them may be rough and inefficient and it is 100% OK. It will teach you to try new ideas and take risks. And hell, you will develop your skills
There are many ways to become a more creative designer. Let yourself be taken away, take advantage of custom solutions and tools. Meet people and share your insights. Listen, take care of your space and get involved.
Give yourself some time, a lot of ideas must arise within you, waiting for their perfect moment.
And most importantly, take it easy. Stress is not a good advisor. “I have believed of something” is the worst likely solution. On the other hand, boredom is a creativity killer, so feel some pressure of time. In the designer’s work, one of the most important things is finding balance and “flow”. we shared with you some professional tips on how to become a creative designer. follow these tips and you will become a professional creative designer
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